Developed an integrated 360° brand campaign repositioning Staples from a traditional office supply retailer into a modern workplace partner. Built around confidence, productivity, and adaptability, the campaign reframed Staples as a brand that empowers individuals and teams to perform at their best — wherever and however they work. The work earned national recognition, including coverage in Advertising Age.

Role: Creative Direction, Concept Development, Design Execution, Campaign Systems
Team: Roberto Santellana, Dave Bourla, Craig Andrew Smith, Mark Radcliffe

STAPLES — It'S PRO TIME