STAPLES — It'S PRO TIME

Developed an integrated 360° brand campaign for Staples focused on repositioning the company from a traditional office supply retailer into a modern workplace partner. Built around the idea of confidence, productivity, and adaptability, the campaign reframed Staples as a brand that empowers individuals and teams to navigate the evolving demands of work with clarity and confidence. The work generated strong industry recognition and press coverage.

Role: Creative Direction, Concept Development, Design Execution, Campaign Systems
Team: Roberto Santellana, Dave Bourla, Craig Andrew Smith, Mark Radcliffe