SKYRIZI —
NOTHING IS EVERYTHING

Developed a launch campaign for Skyrizi focused on educating healthcare professionals around the treatment’s breakthrough efficacy while positioning the brand as a leading biologic for both new and switching plaque psoriasis patients. The campaign translated complex clinical data into a clear, compelling narrative system designed to drive confidence, differentiation, and adoption across professional audiences.

Role: Creative Direction and Design Execution; helped led messaging rollout across all campaign touchpoints, directed campaign photoshoot, and oversaw video, digital, motion, and design systems.
Team: John Reid, Michael Groff, Tom Finnerty, Matthew Davis