MERZ —
MOMENT TO OWN IT

Directed an internal engagement campaign for Merz Aesthetics focused on transforming business momentum into cultural momentum within the organization. Built around themes of resilience, ambition, and achievement, the campaign leveraged iconic figures and motivational storytelling to celebrate portfolio success, strengthen team alignment, and inspire the sales force to continue pushing the brand forward.

Role: Creative Direction, Concept and Design
Team: John Reid, Jenny Sandbank