HARLEY-DAVIDSON —
ALL FOR FREEDOM,
FREEDOM FOR ALL

Created a digital campaign platform for Harley-Davidson’s 2018 motorcycle lineup that reimagined the traditional product showcase as a lifestyle-driven brand experience. Centered around the Motorcycle Landing Page, the work established unique rider personas and narrative frameworks for each bike, helping consumers connect with the individuality, culture, and riding philosophy behind every model.

Role: Creative Direction, Design Execution Across Digital, Motion, and UX
Team: Andrew Bouchie, Daniel Greenwood