HO’OMAU — JOEY’S JOURNEY

Designed an integrated campaign system supporting argenx’s partnership with National Geographic around a documentary premiere on Hulu. Created to raise awareness of CIDP through cinematic storytelling rather than traditional pharmaceutical advertising, the campaign extended across responsive web, social, motion, digital, and print touchpoints. We delivered a cohesive cross-platform experience from launch through sustained post-premiere engagement.

Role: Creative Direction, Created design system, Responsive brand site, Social, Motion, and Launch campaign assets
Team: Gary Scheiner, Jeff Cooper, Parker Gibson, Lenard Ranieri, Katie Sisco